Was I Had or Did I Have It Coming? Is Lead Generation a Smart Thing to Buy?
June 29th, 2007 Categories: Keller Williams, Selling
Sometimes a little lube helps before someone sticks it to you! Let me explain, so I am out there, on the web. My presence is starting to benefit my business in so many ways however I’m also starting to get calls soliciting me for services. Here’s what has happened over the last 24 hours.
Yesterday afternoon I get a call to my cell phone from http://www.replyrealestate.com/- apparently a reputable lead generator of which I have never considered. An absolutely lovely saleswomen talks me into trying this service for a subscription fee of $49.99 (prorated for June) and only $44 per lead- I could even specify buyer or seller leads! So I jumped on the service and said to myself this may be the ticket! I’m certain my business mentor and coach would have disagreed with my impulse buy but I knew what I was doing….. I needed to surprise everyone with my new found method to growing my business…….I was going to strike it rich the smart way!……I’m sure you’ve all been there!
My first lead came in today……I was so excited I jumped right into action and called the number no longer in service, emailed the first email address that rejected due to system no longer active and emailed the alternate address only to get his response…”Scott, I am not really interested in anything. I was testing the system to see what happened when someone put in a request. Sorry about that.” Connie Chillemi XXXX Realty Principal Broker.
While feeling somewhat discouraged and wondering now what was it the sales lady said about getting credit for bogus leads, the second lead showed up in my mailbox…Ignoring my concerns from the first prospect I jumped right back into action and called the contact number right away. This was my response, “This is not Michael, I don’t want to buy anything and I wish you people would stop calling!” I cut it short and got off the line! That would be $44 please!
As you would imagine I requested http://www.replyrealestate.com/ stop all charges and credit me for any incurred charges and stop all services for the future, “my time is worth more than this hassle.” My ego bruised and my exciting prospecting having come to an end I sit here tonight and wondering……
…..Was I hasty in my decision to bag it? Do other agent buy lead-generating services and actually have success? Is lead generation a good service to round out my marketing strategy? Surely someone out there has THE ONLY correct answer ;-)
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