Apparently America On Line (AOL) Does More than Just Email
May 18th, 2007 Categories: Keller Williams, Selling
I am working with my broker to sell this house (quite the beauty here in North Reston,VA). I met the owner last night as we did our final walk thru before this weekend’s open house. We finalized a few finishing touches before we all agreed it was time to generate some traffic. Here comes the part that I am hoping you find interesting.
The owner (a lovely women who is retired and moving out of that state, we’ll call her Ellen) within 3 minutes of meeting me explained to me the importance of internet marketing my business… thru AOL….Here are the cliff notes of what she explained…
While not as computer savvy as the most basic of bloggers needs to be, she knows how to check email and has “AOL” loaded on her computer. She has used AOL for email for several years. Every time she logs into AOL she see the hyperlink to Real Estate (middle of the page directory) and one day (in the not so distant past) clicked it…..It is here that she was connected to a home and or Realtor search- she went down the home search, picked her city and state and proceeded to follow the prompts that led her right to posting of her new neighborhood. She then went to the Realtor side, found an agent, made the contact and is now closing in a few weeks on her new home and life in a different state. Not every customer is so wiling to do a site unseen transaction but some are out there and who knows what the future holds so I decided to take a look myself
I surfed around this afternoon and found I could search on line most anywhere in the US for a new home and quickly too- Next I played with the Find a Realtor button- where I was prompted to read the the following: “The starting page is selected randomly to avoid alphabetical bias.” followed by a yellow page list of over 231 realtors for ARLINGTON Virginia.
I have to keep looking at how this works- clearly it can’t hurt to get you and your business published here-I thought it was worth sharing since my customer tells me she bought her new house via AOL without even having been to see it yet in person- someone is just about to cash a nice commission check. Shouldn’t we be doing the same 
?
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